KICK-ASS KIMCHI

If there’s two things I’m passionate about, it’s graphic design and food - and I LOVE Korean food

I often spend time trying to perfect my favourite Korean meals at home, like Korean fried chicken, bibimbap, dakdoritang and more

I’ve even made batches of my own kimchi on multiple occasions, so I thought as a fun little project I would create branding for my homemade kimchi! Introducing KICK-ASS KIMCHI

The brand ties together graphic design & illustration, with a playful mascot and bold colourpalette